NSW Health / Munch and Move

Our team were selected to brand NSW Health's Munch and Move program. We produced a highly visual brand incorporating fruit and vegetable character illustrations with child-like font and typography appealing to the programs target audience being young infants and children aged 0-5 years. The brand represents healthy kids, healthy eating and ‘fun’ associated with eating well and exercising regularly. Items produced include resource manuals, fact sheets, posters and gameboard. 

Project Scope

  • concept creation & creative direction
  • logo design & branding
  • design & layout
  • typesetting & graphics
  • character illustration
  • image sourcing
  • final artwork
  • print co-ordination & production
  • project management
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